A New Youtube Feature Lands for the creators
The company stated in a post that: This all-new feature will be pretty handy for creators who want to respond to some fans’ comments on a video as a follow-up. It is obvious that doing it through a short video will be easier and more informal than creating a full video. YouTube is quite late to the “reply with a short video” feature. TikTok introduced this feature back in 2020 while Instagram launched its own version called “Reels Visual Replies” back in December. Currently, the feature is rolling out to all creators on iOS. On the other hand, YouTube is also working on bringing it to Android soon. Even though, the company is also testing a function to notify fans if a creator features their comment in a Short. So, let’s see what comes next. Earlier this year, YouTube stated that 1.5 billion logged-in users watch YouTube Shorts every month. So, Features like“reply to a comment with a Short” will definitely give creators more prompts to make more content. In this way, fans will also get more content to consume and it will potentially increase YouTube’s overall viewership.
